PIO Shortcuts: Using Crisis Communications Templates

Crisis communications templates improve the speed of public communications and make your work easier. If you've been in this role long enough, you know that when something goes wrong—really wrong—you don't have time to think about wording. You must get facts out fast, keep the message consistent, and respond across multiple platforms. That's where templates come in. They're not a shortcut for thinking—they're a system for moving fast without making preventable mistakes.